Analyst firm says Nintendo has 'golden opportunity' with NX to reach underserved...

Analyst firm says Nintendo has 'golden opportunity' with NX to reach underserved markets

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Coming from DFC Intelligence…

The game industry is also seeing growth driven by premium game hardware, including high-end PCs and new game systems. “The October launch of PlayStation VR is expected to bring renewed excitement to the video game console category,” said Cole. “This holiday season PSVR is really about educating mass consumers on this exciting new category.” Driven by its current leadership position and its new VR system, DFC forecasts Sony to continue to be a clear market leader for the next several years. However, the new forecasts are cautiously optimistic about the potential for a new system from Nintendo. “Nintendo has a golden opportunity to reach a game consumer that is currently not being well targeted by Sony or Microsoft systems.”

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