BAFTA Bolsters VR Advisory Group with the Appointment of PlayFusion’s CEO and...

BAFTA Bolsters VR Advisory Group with the Appointment of PlayFusion’s CEO and CTO, Mark Gerhard

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Leader in enhanced reality entertainment named Official Partner of
BAFTA; PlayFusion CEO and CTO Mark Gerhard appointed to BAFTA Virtual
Reality (VR) Advisory Group

PlayFusion,
an emerging leader in enhanced reality entertainment, today announced it
has been selected by BAFTA, the British Academy of Film and Television
Arts, to become an Official Partner of BAFTA. In addition to the
partnership, PlayFusion CEO and CTO Mark Gerhard was elected to the
BAFTA VR Advisory Group.

This press release features multimedia. View the full release here:
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PlayFusion's CEO and CTO, Mark Gerhard

PlayFusion’s CEO and CTO, Mark Gerhard

“We’re honoured to partner with BAFTA, the hallmark for eminence within
the creative industries,” said Mark Gerhard, CEO and CTO of PlayFusion.
“BAFTA has always celebrated innovation and excellence within the
entertainment universe and our union with BAFTA will help accelerate the
awareness and adoption of new technologies and innovations available to
consumers.”

As a member of the BAFTA VR Advisory Group, Mark Gerhard will
collaborate closely with some of Britain’s top visionaries and thought
leaders in the technology and games industries. As PlayFusion continues
to push the limits of what its Enhanced Reality Engine™ will deliver for
the future of entertainment, Mark will provide valuable insights and
leadership to the Advisory Group, helping ensure shared knowledge
opportunities for the association and UK’s emerging digital technology
sector.

“Augmented and virtual reality content creators are playing a key role
in the games and entertainment industries,” said Emma Baehr, Director of
Awards & Membership, BAFTA. “At BAFTA we envision a world where
everyone’s life is creatively enriched through excellent work in film,
games and television. Our partnership with PlayFusion, a leader in
enhanced reality, ensures we’re working towards this vision.”

For nearly a decade, the team behind PlayFusion has built spectacular
and compelling virtual worlds to delight and entertain communities
around the world. With PlayFusion’s Enhanced Reality Engine™, now for
the first time, the real world can actually be more interactive,
beautiful, compelling and social than virtual worlds.

“PlayFusion pioneered the veritable engine bridging leading-edge
creativity with seemingly magical technical innovation,” Gerhard went on
to say. “Our mission is to enhance the way people enjoy entertainment
and to empower storytellers to seamlessly weave their narrative into the
world around us. We look forward to joining forces with BAFTA to help
make this more of a reality for fans throughout the UK.”

For more information on PlayFusion please visit PlayFusion.com.

About PlayFusion

Headquartered in Cambridge, the tech nirvana of the UK, PlayFusion is a
multi-award-winning technology company that is pioneering the future of
enhanced reality entertainment. Powered by leading edge proprietary
computer vision technology, the Enhanced Reality Engine™ seamlessly
integrates physical and digital worlds, allowing the next generation of
creators, storytellers and entertainers to deliver truly magical,
compelling experiences. PlayFusion’s flagship creative IP, Lightseekers,
is one of the fastest growing TCG titles.

About BAFTA

The British Academy of Film and Television Arts (BAFTA) is a
world-leading independent arts charity that brings the very best work in
film, games and television to public attention and supports the growth
of creative talent in the UK and internationally. Through its Awards
ceremonies and year-round programme of learning events and initiatives –
which includes workshops, masterclasses, scholarships, lectures and
mentoring schemes in the UK, USA and Asia – BAFTA identifies and
celebrates excellence, discovers, inspires and nurtures new talent, and
enables learning and creative collaboration. For advice and inspiration
from the best creative minds in working in film, games and television,
visit www.bafta.org/guru.
For more, visit www.bafta.org.

Grayling Public Relations
Tim Black, 323-648-5420
tim.black@grayling.com

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