Late in 2017, a new blockchain-powered method of monetisation for augmented reality (AR) and virtual reality (VR) called Gaze Coin was launched with an initial coin offering (ICO). Now a renowned EDM DJ is using the Gaze Coin platform to launch a cryptocurrency token for a VR/AR world, called Hexcoin.

Dutch DJ Don Diablo is well known as a music producer, DJ and influencer, who has worked on producing remixes for Ed Sheeran, Rihanna, Madonna and Coldplay, among others and is regarded as a significant figure in the Future House music scene. Hexcoin is Don Diablo’s attempt to create a monetisation platform for a shared VR/AR world called Hexagonia.

Hexcoin is built on Gaze Coin, a monetisation platform that allows for VR and AR content to be monetised based upon what the user spends time looking at. By using eye-tracking technology to measure how long users spend looking at or interacting with objects in the virtual world, this information can be converted into a monetary value.

Hexagonia is planned to be a shared VR/AR world driven by user attention and interaction, merged with cryptocurrency in order to provide a space for fans of Don Diablo’s work and grow the audience in new directions.

“As a creator of electronic music, I’ve always been engaged in technology and how it can connect my art to the outside world,” Don Diablo said. “With HEXCOIN and HEXAGONIA, I see a future where the line between fan, artist and technology blurs, and creativity is unleashed in powerful, measurable ways. I’m extremely excited to welcome Hexagonians and future fans to the next level of technology in music.”

“We are thrilled to back Don’s vision for HXG and HEXAGONIA,” said Jon Peters, CEO and founder of Gaze Coin. “We will provide him with the templates he needs to create the world’s first hyper-reality entertainment channel. Don is a visionary and the first entertainment mega-brand to implement this.”

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