The burgeoning mixed-use megaplex around the Atlanta Braves’s stadium has garnered headlines lately for attracting hip intown market Savi Provisions, an Aloft Hotel, and a giant glassy tower for testing the proficiency of elevators.
Add an escape room franchise and trippy, virtual-reality experience to the mix.
Officials with Braves Development Company, the organization’s commercial real estate arm, announced four new additions today for The Battery’s commercial lineup, set to debut soon.
The goal with adding more experiential and entertainment options is to boost The Battery’s status as “a year-round lifestyle destination for the Southeast,” said Mike Plant, Braves Development Company president and CEO, in a press release.
In addition to Allure Nail Bar, which is taking 3,100 square feet, new Battery options will include:
Georgia’s first location of virtual-reality experience The Void (9,000 square feet) will set up shop adjacent to the Coca-Cola Roxy. (Projected opening is scheduled for January). The description:
“By combining state-of-the-art VR technology, physical stages and multi-sensory effects including touch and smell, The VOID is a social activity that transports friends and families to fully immersive worlds, bringing them closer to stories, characters, and places.”
The Escape Game will occupy a 5,000-square-foot slot next to Baseballism! by sometime in 2019. The description:
“Named TripAdvisor’s number one escape room in the nation, The Escape Game … will feature rooms that immerse guests into a story where they can be the hero using teamwork and knowledge to beat the clock (60 minutes) and escape the room.”
Lastly, Chattanooga-based Rock/Creek, described as “a champion of the outdoor industry, providing gear for sports including kayaking, rock climbing, camping, and hiking to Tennessee markets for over 30 years” will come south to claim 17,000 square feet, opening a flagship store next year.
The Aloft Hotel is expected to join The Battery roster in 2020, alongside Savi, a Jittery Joe’s, and Silverspot Cinema on what’s described as “the final block of land from Heritage Court out to Cobb Parkway along Battery Avenue.”
Elsewhere, the 1.5-million-square-foot development features The Coca-Cola Roxy, an Omni Hotel, offices, restaurants galore, and more than 530 residences.