The Super Bowl LI VR experience will feature six viewing angles and be available via the FOX Sports VR app

For the first time ever, the Super Bowl will be presented in virtual reality via the FOX Sports VR app, with FOX Sports and LiveLike teaming up to produce the coverage. This Sunday’s Atlanta Falcons/New England Patriots matchup will be viewable in VR from a selection of six different camera’s placed throughout the stadium, allowing fans to choose their viewpoint. In addition to the game’s top plays and most exciting highlights in near real-time will be available on the FOX Sports VR App during the game.


Inside the virtual suite experience created by LiveLIke for Fox's Super Bowl LI coverage.

Inside the virtual suite experience created by LiveLIke for Fox’s Super Bowl LI coverage.

The immersive VR experience will be based in a “Virtual Suite” in the stadium. Users can choose their vantage point from six cameras spread across Houston’s NRG Stadium, including on-field perspectives that put viewer’s right on top of the action. IN addition, the 20 most exciting Super Bowl highlights will be uploaded in near real-time, showcasing the four most important plays per quarter, and including prepared highlights for both pre- and post-game. LiveLike will also provide an easily navigable timeline for fans to choose amongst the game’s top plays.

“We are thrilled to bring what we believe is the most innovative sports viewing experience to the Super Bowl via the FOX Sports VR app,” says Michael Davies, FOX Sports SVP Field & Technical Operations. ”The LiveLike platform helps us bring viewers inside the stadium for the best moments throughout the game and replay them from the six different camera angles in virtual reality.”

Inside the virtual suite

Inside the virtual suite

Several companies have worked in close partnership with LiveLike and Fox Sports to make this experience possible: Avid provided top of the line Augmented Reality graphics solutions, Twizted-Design wrangled complex data-driven graphical integrations, EVS lent its expertise for UHD replays solutions, and Ateme led the charge for multiscreen UHD and HD encoding solutions.

The FOX Sports VR App can be enjoyed without any special VR equipment through the interactive, 360-degree viewing experience built specifically for mobile devices, or with a Gear VR or cardboard headset. Fans can access this first ever Super Bowl VR experience by downloading and installing the FOX SPORTS VR app and signing in with their television provider credentials.

Inside the virtual suite

Inside the virtual suite

“I believe this will be the first of many Super Bowls broadcast in VR, making February 5th a historic day for both LiveLike and for the larger VR industry as a whole,” says Miheer Walavalkar, co-founder, chief business officer, LiveLike. “I can’t imagine a better way for us to potentially introduce millions of people to VR than literally the biggest entertainment event on the planet.”

Super Bowl LI will be the latest chapter in LiveLike and Fox Sports’ VR-production efforts, which have included live VR broadcasts of the Oklahoma/Ohio State college football game in September 2016, Texas/Oklahoma in October, and, most recently the Big Ten Championship game. LiveLike also powered the MLS Cup VR experience in December.