[February 09, 2017]

, the critically acclaimed immersive entertainment company,
today announced it has appointed Cliff Plumer as chief executive
officer. With more than 30 years of experience spanning production,
creative and technology, Plumer will lead the company effective today.
He succeeds co-founder Ken Bretschneider who has transitioned to the
role of committee chair of THE VOID Visions team and will continue to
sit on the board of directors.

This Smart News Release features multimedia. View the full release here:

Cliff Plumer, CEO of THE VOID (Photo: Business Wire)

Cliff Plumer, CEO of THE VOID (Photo: Business Wire)

Plumer joins THE VOID from premiere virtual reality media company,
Jaunt, where he served as president of Santa Monica-based Jaunt Studios.
During his time at Jaunt, Plumer grew the creative team and worked with
partners and brands on the development and production of VR content.
Prior to Jaunt, he served as CEO of visual effects studio, Digital
Domain and CTO of Lucasfilm and Industrial Light & Magic where he worked
closely with founder and filmmaker George Lucas in the development of
new computer graphic technology and a digital cinema production and
distribution system for the Star Wars trilogy.

“For years, people have been looking for that killer VR experience and
THE VOID is it. The seond I experienced it for the first time, I knew I
had to be part of its success,” said Plumer. “Seeing truly is believing
when it comes to virtual reality, and THE VOID’s immersive experiences
are going to be the first real taste of virtual reality for consumers. I
am confident that THE VOID will prove to be a leader and pioneer in the
virtual reality world, inspiring mass-consumer adoption of VR.”

“Cliff has been an adviser to THE VOID for some time now and it’s been
amazing to work alongside him. I’m happy to hand the reigns of CEO over
to him and trust his exceptional leadership,” said Bretschneider. “He’s
an incredibly efficient CEO and more importantly, he’s a visionary.
We’re really excited and lucky that he’s decided to join THE VOID.”

With the company’s first public installation in New York City in
partnership with Madame Tussauds, THE VOID takes the unique approach of
combining digital environments with physical stages and interactive
elements to provide consumers with a new level of immersive
entertainment, placing them directly inside the movies, games and
stories they love. THE VOID consists of:

  • Physical Sets – Custom stages and a wide array of sensory
    effects, designed specifically for VOID experiences, are used to fully
    draw participants into the digital world that’s been mapped over the
    physical space.
  • Social Experience – Unlike most VR that isolates users, THE
    VOID is a shared, multiplayer experience. It creates a tangible
    emotional bond as people play together, making THE VOID significantly
    more appealing for friends, families and groups.
  • RAPTURE™ Hardware – THE VOID’s proprietary equipment
    including a virtual reality headset, accessories and tools and a
    companion vest that allows environmental effects to be felt from
    multiple points using Haptic feedback – meld the physical and digital
    worlds together.
  • Original and Beloved Storylines – Enter unexplored worlds
    filled with immersive and entertaining adventures. Step beyond reality
    and into the world of favorite franchises, including
    , where you track and trap supernatural foes through a
    New York apartment complex.

Experience more of what The VOID has to offer here.


THE VOID is leading the world in a new form of immersive entertainment.
A combination of a physical set, real-time interactive effects, and
virtual reality are utilized to create Hyper-Reality experiences, which
allow participants to not only watch a movie or play a game, but to live
in them. In July 2016, THE VOID opened its first public experience in
partnership with Sony Pictures, at Madame Tussauds New York. For more
information, visit www.thevoid.com.

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