What’s the difference between augmented reality (AR) and virtual reality (VR)? It’s easy to get them confused.

Augmented reality, or AR, allows people to add digital elements into their actual environment. You’ve probably interacted with this technology already. Pokémon Go, social apps, and even the NFL all use AR.

Meanwhile, virtual reality, or VR, is a wholly immersive experience that allows the user to interact with a new virtual world.

But because VR requires special hardware, like an Oculus Rift headset, only a small portion of the population can jump in on the action. That’s why we suggest AR for the business interested in testing out these emerging technologies.

With no clear brand leading the pack, businesses that invest in AR early will be able to provide new, memorable content experiences for their customers — and possibly see a huge payoff.

For more in-depth knowledge on augmented reality, check out: https://hubs.ly/H0bTK3M0

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